Website conversions are the act of persuading visitors to take desired action on a website. Conversion rate optimization is the process of improving the rate at which web visitors convert into new customers or leads for businesses. When it comes to website conversions, there are certain areas that businesses must pay close attention to in order to ensure success.
First, businesses must understand their target audience and create content that speaks directly to them. Businesses should strive to create content that is both informative and engaging, as this will help to draw visitors in and keep them interested. Additionally, businesses should optimize their website for mobile users, as more and more people are accessing the web from their smartphones and tablets. It is also important that businesses test different variations of content and visuals to see which ones will most effectively resonate with their target audience.
Next, businesses should focus on improving their user experience by making sure the website is easy to navigate and understand. This means having a well-organized layout, clearly defined calls-to-action, and providing customers with an intuitive way to complete tasks. Additionally, businesses should ensure their website is loading quickly on all devices so that customers do not have to wait too long for pages to load.
Finally, businesses should leverage personalization tools as well as remarketing campaigns in order to increase website conversions. Personalization tools allow businesses to tailor content and visuals to each individual visitor based on their behavior and preferences. Remarketing campaigns can be used to target customers who may have previously visited a website but did not take any desired action. This helps ensure that customers remember a business’s products or services and eventually make a purchase or conversion.
In conclusion, website conversions are essential for any business looking to grow their customer base. By carefully considering their target audience, optimizing for mobile users, improving the user experience, and leveraging personalization tools and remarketing campaigns, businesses can significantly improve their conversion rate optimization efforts.
With the User First approach, you can also make more content, more targeted and more relevant.
Moreover, you can improve the user experience with new technologies, like progressive web apps, chatbots, advanced forms, smart content etc.
Finally, you can retarget your visitors after they left your website with advanced email marketing, retargeting in real time, instant messages (chatbots, messengers) or SMS.
In order to do all this you need a specific platform. For the last few years we are using Hubspot Websites and it's great for the full funnel optimization. One of its features is the smart content , very easy to use. You can segment your website visitors with any information you want and it will serve specific content to each segment. I can recommend at least one more : Google Optimize, they have a free version.